Pricing & Market Intelligence: From
market data to confident pricing
We deliver SaaS solutions for price crawling and rule-based price optimization – so you can streamline
your pricing strategy, track competitors, and manage the pricing of large product portfolios
efficiently.
Continuous market analysis: offers from marketplaces, price comparison
sites, and webshops – linked to your products via GTIN match and AI matching.
50+Companies trust our solutions
100+Platforms and shops monitored already
15+Countries covered
The Challenge
Your market changes. Your pricing should keep up.
Companies with large product portfolios sell and compete across dozens of marketplaces, comparison
sites, and shops. Prices move every day – but most teams still monitor and recalculate them by hand.
Where manual market and pricing work breaks down
No market overview: You can't see where your own
products stand or what competitors are doing – the data is scattered across dozens of marketplaces
and shops, so your team never gets the full picture.
Slow reactions: Competitor price changes are
discovered days late, and answering them takes even longer.
Spreadsheet pricing: Thousands of prices are
recalculated manually in Excel – error-prone, inconsistent, impossible to scale.
Find Your Starting Point
Which of these sounds like you?
Three typical situations bring teams to oraya. Each one has a clear path to the right solution.
From competitor data to finished prices – in one workflow.
copio analytics reads the market, rupio pricing turns it into prices – together they form one connected
workflow. And for brands watching their own products, oraya insights stands on its own.
Market Intelligence
oraya insights
Automated market monitoring for your own products – structured visibility into
prices, sellers, availability, and trends across most popular platforms and shops.
Track prices, sellers, and availability across marketplaces and shops
Spot unauthorized sellers and price erosion early
Reports and dashboards instead of copy-paste research
Built for brands and manufacturers who need to see how their own products perform
across every channel.
Competitor price and assortment analytics for resellers – read what others charge
and carry across their shops, so you can position your own offers with confidence.
Flows into rupio pricing →
Compare competitor prices across platforms and shops
Spot assortment gaps – what competitors carry that you don't
Match products across channels with AI matching
Built for resellers and distributors who compete on a large assortment and need to
know where their prices and range stand.
No patchwork of data vendors,
spreadsheets, and tools – crawling, copio, and rupio form one connected flow from raw market data to
optimized, approved prices.
1
Collect
Ready-made crawlers cover 100+ platforms and shops – plus dedicated crawlers we build for your
specific competitors and sources.
2
Match & structure
AI, GTIN, and manual matching link every offer to the right product. copio turns scattered offers into clean, analyzable competitor data.
3
Price
Competitor prices flow straight into rupio's rule-based pricing –
automated proposals, validated, approved, and traceable.
Prices that take off
Sharper, optimized prices across the whole portfolio – so margins and competitiveness climb together.
Product Experience
One suite, built for daily work.
Pricing proposals, category analyses, and market dashboards – here is how the oraya suite looks in
action.
Click to enlarge.
Shown: rupio pricing.
What customers say
"Developing in close collaboration with oraya made it possible for us
to implement even complex topics."
Michael Kunze·Enterprise Architect, VACOM·translated from German·via LinkedIn ↗
Comparison
What changes when market and pricing work is automated.
Manual research and spreadsheet pricing work – until the portfolio grows. Here is the difference in
daily operations.
Dimension
Manual approach
With oraya
Market visibility
Spot checks on a handful of shops
Advantage: 100+ platforms and shops monitored continuously
Product matching
Manual comparison of titles and images
Advantage: AI matching across channels, reviewable at any time
Price updates
Spreadsheet marathons, one SKU at a time
Advantage: Rule-based proposals for the whole portfolio
Reaction time
Market shifts noticed days or weeks later
Advantage: Daily visibility, prices recalculated on schedule
Traceability
Decisions buried in files and inboxes
Advantage: Every price traceable to the rule that set it
Why oraya
Software with people behind it.
We are a SaaS provider, not a consultancy – but we refuse to hand over a login and disappear. Three
commitments define how we work.
Hands-on, not hands-off
Onboarding, rule workshops, training, and a direct line to our team. When new processes are needed, we
help you shape them – that is part of the product, not an extra.
Insights and pricing, one provider
Market data and price management come from one hand. No stitching together data vendors, analytics
tools, and pricing engines that were never meant to work together.
Transparent and compliant
Strictly rule-based pricing logic you can audit – no black box. All data is hosted on European servers,
GDPR-compliant from day one.
We build on established programs and expert partnerships – for reliable infrastructure, certified
research, and deep pricing expertise.
Technology Program
Microsoft for Startups Founders Hub
As part of Microsoft for Startups, we build on cutting-edge cloud technologies and resources to scale
our solutions reliably.
Technology Program
Deutsche Telekom TechBoost
Through the TechBoost program we receive tailored support – from cloud infrastructure to business
development resources.
R&D Certification
Certified Research & Development
Our research and development work is officially certified – a foundation for continuous innovation in
our products.
Pricing Expertise
PricingWorks
Together with PricingWorks we combine advanced technology with expert pricing consulting to optimize
our customers’ pricing strategies.
FAQ
Frequently asked questions
What does oraya do?
oraya delivers SaaS solutions for price crawling and rule-based price optimization.
oraya insights gives you a structured view of prices, sellers, and trends across 100+ platforms and
shops. rupio pricing turns that knowledge into automated, rule-based price proposals for large product
portfolios.
Is oraya a software provider or a consultancy?
oraya is primarily a SaaS provider – but with a high degree of service. We support
you through onboarding, rule design, and new processes instead of handing over a login and leaving. We
do not offer consulting without our software.
Which oraya solution is right for me?
If you are a brand or manufacturer and want to track your own products across
marketplaces and shops, start with oraya insights. If you are a reseller and want to read competitor
prices and assortments to position your own offers, start with copio analytics. If you need to
recalculate prices for thousands of SKUs with transparent rules, start with rupio pricing. Many
customers combine them.
Which platforms and shops can oraya monitor?
More than 100 platforms and shops are monitored already, including major
marketplaces such as Amazon and price comparison sites such as Idealo. Additional sources can be added
on request.
How does oraya match products across different shops?
oraya uses AI matching to identify identical and comparable products across
platforms, even when titles, images, or identifiers differ. Matches remain reviewable, so you stay in
control of the data quality.
How do we get started with oraya?
Send us a short message about your products and your pricing setup. We respond
within one business day and arrange a free initial consultation, including a demo of the solution that
fits your case.
Get Started
Let’s talk about your pricing.
Book your free
initial consultation. We will look at your products and your market together and find out which
solution fits – without obligation.
